The Importance of Cover Art

‘Never judge a book by its cover’ goes the old proverb. Which is frankly ridiculous, because how else is a book going to attract a reader?

“Oooh, shiny,” says the potential reader, his mouse cursor speeding towards the ‘Buy with 1-Click’ button.

It’s been a long-held adage in the self-publishing world–well, as long as that’s been around, so about 5 years–that having a professional-quality cover for your work is an absolute must. In case you were doubtful, this article has some industry professionals backing up that advice, along with some interesting observations on reader psychology.

I’m not sure why the title of the article says 2013, though. Did I miss the last few months of 2012 somehow?

(Via Passive Voice.)